A couple once showed me their save-the-date card from 2019. It was a selfie taken on an iPhone 8 in a parking garage, slightly out of focus, with a filter from an app that no longer exists. They thought it was fine at the time. Seven years later, it hangs on their fridge as a running joke. "We should've just hired someone," the bride said, laughing. She wasn't wrong.
Your save-the-date card is the first impression of your wedding. It's the thing that tells people "this is happening, block the date, and here's a preview of the vibe." A great photo on that card sets the tone for everything that follows. A bad one gets tossed in a drawer and forgotten. The good news? Getting an incredible save-the-date photo isn't hard if you plan it right. And you almost certainly don't need a separate photo shoot to get it. Your engagement session does double duty beautifully.
Why a Separate Shoot Is Almost Never Necessary
I'm going to save you money right now. You don't need a dedicated save-the-date photo session. What you need is an engagement session where your photographer knows that one of the goals is a card-worthy image. That's it. One quick conversation before the shoot, and any competent photographer will build it into the session plan.
During a standard 60-90 minute engagement session, I typically deliver 50-80 edited images. Out of those, at least 10-15 will work perfectly on a save-the-date card. Some will be tight, romantic close-ups. Others will be wider compositions with negative space where text can sit. You'll have options in both horizontal and vertical orientations. The variety is built into a normal engagement session if your photographer is thinking about it.
The one scenario where a separate mini-session makes sense is when you're on a very tight timeline. If you just got engaged and your wedding is in four months, you don't have the luxury of a full engagement session with a 3-week editing turnaround. In that case, book a 30-minute mini-session focused specifically on save-the-date images. One location, one outfit, golden hour. You'll get 15-20 edited images within a week, which is plenty. This runs $200-$400 depending on your market.
If your wedding photographer includes an engagement session in their package (many do), this is already taken care of. Just remind them before the session that you need save-the-date options. I always ask my couples during our pre-session planning call whether they've designed their card yet, and if they know the layout or orientation they prefer. That one question shapes how I shoot several frames during the session.
The Timeline That Actually Works
Work backward from your wedding date. Save-the-dates should land in mailboxes 6-8 months before the wedding. For destination weddings, push that to 9-12 months so guests can book travel. With 3-4 weeks for card design, proofing, printing, and mailing, you need finished photos in hand at least 7-9 months before the wedding.
Your photographer needs 2-4 weeks to edit and deliver the gallery after the session. So your engagement session should happen 8-10 months before the wedding at minimum. For a September $2026 wedding, that means shooting your engagement session no later than December $2025. November is better because it gives you a buffer.
Here's a mistake I see constantly: couples book their photographer, schedule the engagement session for six months before the wedding, and then realize they needed the save-the-dates out three months ago. Now they're scrambling for a phone selfie to use instead. Plan the photo timeline at the same time you plan the overall wedding timeline. It takes five minutes of backward math and saves a lot of stress later.
Seasonal timing matters too. If your engagement session is in December, expect bare trees and cold temperatures in most of the country. That's not inherently bad. Winter engagement sessions with cozy sweaters, warm drinks, and frost-covered landscapes look amazing. But if you had your heart set on a lush green park, December isn't going to deliver that. Think about what season you want your save-the-date to reflect, and book your session accordingly.
Meaningful Beats Pretty Every Time
I'll say this bluntly: the most forgettable engagement photos I've ever taken were at objectively beautiful locations that meant nothing to the couple. The most treasured ones were at the coffee shop where they met, the bridge where he proposed, or the neighborhood bar where they had their first date. Personal meaning beats scenic beauty. Every single time.
That doesn't mean you should ignore aesthetics entirely. The key is finding the overlap between meaning and visual interest. Maybe the restaurant where you had your first date has a gorgeous patio with ivy-covered brick walls. Maybe the park where you used to walk together has a killer view of the skyline at sunset. Start with meaning and then find the beauty within it.
If nothing meaningful photographs well, here's my fallback: pick a location that represents your vibe as a couple. Bookish and cozy? An old bookstore or library. Outdoorsy and adventurous? A trailhead at golden hour. City people through and through? A downtown block with good architecture. The location should feel like you, not like a generic stock photo.
Practical location considerations: check whether you need a permit (public parks and beaches sometimes require them for professional photography), visit the location at the same time of day you plan to shoot so you know the light, and have a backup plan for weather. I always scout locations on Google Maps Street View before I recommend them, checking sight lines and sun direction at different times of day.
One non-obvious tip: your future wedding venue is an excellent save-the-date photo location if it's accessible before the wedding. It creates a visual throughline from the first announcement to the wedding itself. Guests who receive the card and later arrive at the venue will feel that connection, even subconsciously. I've had couples do engagement sessions at their venue 10 months before the wedding and the photos become part of the welcome signage and ceremony decor.
Coordinate, Don't Match
The matching white-shirt-and-jeans look died in 2008. Good riddance. What works now is coordination. Pick a color palette of 2-3 complementary colors and each person selects from that range. Think of it like a well-designed room. The couch and the throw pillows don't match, but they go together.
Solid colors photograph best because they don't compete with your faces for attention. Small, subtle patterns like fine pinstripes or a gentle texture are fine. Bold patterns, large florals, plaid, graphic tees, and anything with visible logos should stay in the closet. These pull the eye away from the couple and toward the clothing. In a small save-the-date photo printed on a 4x6 card, a busy pattern becomes visual noise that overtakes the image.
Color advice from years of watching what works: earth tones and muted colors photograph beautifully in natural settings. Dusty rose, sage green, cream, navy, burgundy, camel, charcoal. Avoid neon colors, pure white (it blows out in sunlight), and all-black outfits unless you're going for a very specific editorial mood. If the session is outdoors during golden hour, warm tones like rust, terracotta, and marigold look incredible backlit by low sun.
Bring two outfits. Even if your photographer doesn't specifically offer wardrobe changes, most will allow a quick change midway through the session. This gives you variety in your gallery and specifically gives you options for the save-the-date. Maybe one outfit is dressy and one is casual. Maybe one is warm-toned and one is cool-toned. Having options means you can match your wardrobe to whatever card design you end up choosing after the session.
You Don't Have to Be a Model
About 70% of the couples I photograph tell me some version of "we're awkward in front of a camera." Good news: that's completely normal and it doesn't matter at all. Professional engagement photography isn't about modeling. It's about capturing real connection between two people who happen to be having their photo taken.
My approach with camera-shy couples starts with movement. Standing still and staring at a lens is uncomfortable for everyone. Instead, I'll ask couples to walk toward me, hand in hand, looking at each other. I'll have them whisper something funny in each other's ear. I'll ask one person to pick up the other in a surprise piggyback. The laughter that follows is genuine, and those are the frames that become save-the-date cards. Check our posing guide for more techniques.
For the save-the-date specifically, the best images tend to be ones where the couple is close together, physically connected (holding hands, arms around each other, foreheads touching), and either looking at each other or looking at the camera with genuine smiles. Avoid overly posed, stiff, prom-photo positioning. If a pose feels forced, it looks forced.
The most universally flattering save-the-date pose I've found in fifteen years: the couple standing close, her slightly in front of him, both turned slightly toward each other at about 30 degrees, with his arms around her waist from behind. She leans back into him slightly. They're both looking at the camera with relaxed smiles. Shoot it at f/1.8 with the background blown out. It works on every body type, for every couple, at every location. It's not exciting but it's reliable, and when you're selecting the one image that represents your wedding on a card going to everyone you know, reliable is exactly what you want.
Getting the Photo to Fit the Card
This is where planning pays off. The most common frustration I hear from couples is "I love this photo but it doesn't fit the card template." This is avoidable.
If you already know your card design before the photo session, share the template with your photographer. Show them the layout: where the text goes, what the photo dimensions are, whether it's a full-bleed image or a bordered design. Your photographer will compose shots that fit that specific layout. I've had couples email me Minted templates before the session, and I literally screenshot the template and keep it on my phone while shooting so I can frame compositions that match.
If you don't have a card design picked yet, that's fine too. Just make sure your photographer delivers variety: horizontal and vertical options, tight crops and wide compositions, images with text-friendly negative space and images that are full-frame portraits. This gives you maximum flexibility when you eventually sit down to design the card.
A few card design platforms to know: Minted offers the widest selection of designer templates and excellent print quality. Shutterfly and Zazzle are solid budget options with frequent sales. For something truly custom, services like Artifact Uprising or a freelance graphic designer can create one-of-a-kind cards, though expect to pay $150-$400 for custom design work on top of printing costs.
One detail most couples overlook: the photo needs to be high-resolution for print. Your photographer should deliver files at full resolution (300 DPI at print size minimum). Web-resolution images that look great on Instagram will print blurry on a 5x7 card. This is another reason to hire a professional rather than using a phone photo. Modern cameras deliver files at 6000+ pixels across, which prints beautifully at any card size. A phone photo that's been filtered and compressed through social media will look soft in print, guaranteed.
Technical Settings That Produce Card-Worthy Images
Golden hour is when the magic happens for save-the-date portraits. That's the hour before sunset (or after sunrise, if you're morning people) when the sun sits low on the horizon and bathes everything in warm, directional light. Here's exactly how I shoot it.
For backlit portraits (sun behind the couple, which is the most flattering approach): 85mm f/1.4 or 1.8, ISO 200-400, shutter speed 1/500th to freeze any movement and ensure tack-sharp focus. I meter for the couple's faces and let the background blow out slightly. The sun behind them creates a rim light on their hair and shoulders that looks absolutely gorgeous. This is the single most universally stunning setup for engagement and save-the-date portraits, and it's what I recommend if you only have time for one setup.
For side-lit portraits (sun to one side): same lens, f/2.0-2.8 for slightly more depth of field, ISO 100-200, 1/250th. The directional light sculpts the couple's faces with beautiful shadows. I position them so the light hits the side facing camera, creating dimension without harsh contrast. This works especially well against textured backgrounds like brick walls, old doors, or stone facades.
As for lens choice, the 85mm f/1.4 is the portrait king for a reason. The compression flatters faces, the shallow depth of field at f/1.4 turns backgrounds into creamy bokeh, and the focal length provides comfortable working distance. My second choice is a 50mm f/1.4 for environmental portraits where I want more of the location in the frame. A 35mm works for wider scene-setting shots but isn't great for tight couples portraits because it distorts features slightly at close range.
One technical detail that makes a huge difference for save-the-date images specifically: shoot a little wider than you think you need. You can always crop tighter, but you can't add pixels back. When the couple goes to design their card and realizes they need a horizontal crop from your vertical image, or they need headroom for text overlay, a wider original gives them options. I always shoot save-the-date candidates with about 20% more breathing room than I'd normally compose.
What Works, What's Cheesy, and Why a Pro Is Worth It
I'm going to give you my honest opinion about props. Most of them are cheesy. The "He asked, she said yes" chalkboard sign. The "Save the Date" spelled out in Scrabble tiles. Letter boards with cutesy quotes. I photograph these when clients want them, and I do my best to make them look good, but they date your photos faster than anything else. In five years, that trendy prop will look as outdated as the mustaches-on-sticks from 2014.
Props that actually work are ones with personal meaning. The book you were both reading when you met. The coffee cups from the shop where you had your first date. A vintage car that belongs to one of your families. A blanket you always bring to the park together. These aren't props in the traditional sense. They're artifacts of your relationship, and they add context to the photo rather than cluttering it. The best save-the-date images need zero props. Two people, beautiful light, and a genuine connection. That's it.
Pets are a different story entirely, and I'm all for it. If you have a dog or cat that's part of your daily life, they belong in at least some of your engagement photos. The save-the-date card with the couple and their golden retriever between them? People love that. But you need logistics. Bring a friend or family member specifically to handle the pet. Someone who can hold the leash off camera, wave treats, and take over when you're done with the pet shots. Shoot the pet photos first while everyone still has energy. I typically get 3-5 great frames with a cooperative dog in about ten minutes. After that, the handler takes the dog to the car and we continue without distraction.
Now for the big question: should you hire a professional or DIY your save-the-date photo? I obviously have a bias here, but let me give you the genuinely fair comparison. A good friend with a newer iPhone can get you a decent photo in good light. If the sun is behind you, you're in a pretty location, and your friend takes 50 attempts, you'll get something usable. For a basic save-the-date on a simple template, that might be enough.
But "usable" and "love it" are different things. A professional delivers images where the light is intentional, the composition is designed for the card, the posing flatters your body types, and the editing creates a cohesive, polished look. The print quality from a professional's 45-megapixel camera file versus a phone JPEG is visible. And the experience matters too. An engagement session with a pro is fun, relaxing, and a rehearsal for how you'll feel being photographed on the wedding day. A DIY shoot with your friend is usually awkward, rushed, and full of "I don't know, just stand there" directions. If your budget allows $300-$500 for an engagement mini-session, the quality jump is substantial.
Save the Date Photography FAQs
Should we use engagement photos or do a separate save-the-date shoot?
Use your engagement session photos. A separate shoot is rarely necessary and adds unnecessary cost. Just tell your photographer you need at least one save-the-date-friendly image during the engagement session.
Almost every couple should use images from their engagement session for save-the-date cards. There is no need for a separate shoot. Before your engagement session, let your photographer know you want at least 2-3 images that will work on a card, meaning they need to leave space for text overlay and shoot in both portrait and landscape orientation. Any experienced engagement photographer will know exactly what you mean. The engagement session already gives you the wardrobe options, location variety, and relaxed time needed for a great save-the-date image.
When should we take our save-the-date photos?
Schedule your engagement session 8-10 months before the wedding. This gives you time to get the photos back, design the card, print, and mail them 6-8 months before the wedding.
The timeline works backward from your wedding date. Save-the-dates should be mailed 6-8 months before the wedding, sometimes earlier for destination weddings. Card design, proofing, and printing takes 3-4 weeks. Your photographer needs 2-4 weeks to deliver the edited gallery. So you need your photos about 8-10 months before the wedding. For a June wedding, shoot your engagement session in September or October of the prior year. This also gives you the benefit of fall foliage and golden light if you are in a temperate climate.
What should we wear for save-the-date photos?
Coordinate colors but don't match exactly. Stick to solid colors, avoid logos and busy patterns, and dress one step above where you're shooting. Bring two outfits if your photographer offers wardrobe changes.
The wardrobe advice I give every couple: choose a color palette of 2-3 complementary colors and each of you picks from that palette. Example: she wears a dusty rose dress, he wears navy chinos and a cream linen shirt. Avoid matching outfits like identical white shirts and jeans. Avoid bold patterns, logos, and graphic tees. Solid colors photograph best because they don't distract from your faces. Bring a second outfit for variety. And always dress one step above the location — slightly dressy for a park, cocktail-appropriate for downtown, casual-polished for a beach.
How do we leave space for text on our save-the-date card?
Tell your photographer you need negative space in some shots, meaning areas of blur, sky, or simple background where a designer can overlay text. Horizontal and vertical options both help.
This is a conversation to have with your photographer before the session. They need to intentionally compose some images with open space, usually above your heads, to one side, or in a blurred foreground area, where text can be placed. A good engagement photographer will shoot a mix: tight portraits where you fill the frame and wider compositions with breathing room for text. Ask for both horizontal and vertical options because card formats vary. If you already know your card template (from Minted, Shutterfly, etc.), share it with your photographer so they can match the composition.
Should we include our dog or pet in save-the-date photos?
Absolutely, if your pet is part of your story. Just plan for it logistically: bring a handler, have treats ready, and schedule the pet portion first before the animal gets tired or restless.
Pets in engagement and save-the-date photos are very popular and they can be wonderful. The key is planning. Bring someone other than the two of you to handle the pet — a friend who can hold the leash between shots, offer treats for attention, and take over completely when you are done with the pet photos. Do the pet photos first when everyone (including the animal) has the most energy. Keep pet expectations realistic: you might get 3-5 great frames with the pet looking at the camera and behaving. That is more than enough for a save-the-date card. After the pet portion, the handler takes the dog to the car or home and you continue the session stress-free.
What makes a good save-the-date photo location?
Meaningful locations beat pretty locations every time. Where you met, where you got engaged, your favorite neighborhood spot, or your future wedding venue are all better choices than a random scenic overlook.
The best save-the-date locations have personal meaning to the couple. When guests open the card and recognize the spot where you had your first date, it adds a layer of storytelling that a random pretty location cannot. That said, the location also needs to photograph well. A meaningful spot with terrible lighting or ugly backgrounds can be improved with timing (shoot at golden hour) and lens choice (shoot wide open to blur the background). Talk to your photographer about combining meaning with beauty. Sometimes the answer is starting at a meaningful location for a few shots and then walking to a nearby photogenic spot for the hero image.
Ready for Your Engagement Session?
Our 2026 engagement packages include save-the-date-ready images as standard. We'll help you find the perfect location, nail the wardrobe, and deliver card-ready portraits you'll love.